MY JOURNEY AS A WEB EDITOR AND COPYWRITER
A passion for writing and creativity
I have always been passionate about writing, and very early on I wanted writing to be part of my professional life. This is why, once my communications bachelor in my pocket, I started to explore the facets of copywriting and web writing. I started my business freelance copywriter and web editor, a choice that has accompanied me throughout my career, until today.
My beginnings as a freelance web editor
First of all Communications Officer in a hospital, I spend the other half of my time writing as freelance writer for local and small independent newspapers. I then write varied website texts, at the service of companies and SMEs active in Belgium: roofer, building contractor, hairdresser, tailor, caterer, nurse…
First experience as a copywriter / copywriter
In 2018, after this first experience, I am hired as copywriter and SEO copywriter at Pharmasimple, an online drugstore company. I worked there for two years. This young company, a start-up with exponential growth, relies on SEO to gain visibility... So I spent two years there, doing intensive writing, within a team of 5 copywriters. Our mission ? Write quality content to promote the brands, ranges and products marketed on the site. In total, more than 17,000 references.
I then take the opportunity to increase my knowledge of food supplements, alternative medicine (aromatherapy, gemmotherapy, homeopathy…), medical devices and products cosmetics, as well as nutrition, in order to write relevant content. Writing texts relating to health is a balancing act. I learn to formulate my sentences carefully, to respect legal and ethical terms.
This experience not only made me discover many SEO concepts, such as the importance of the semantic cocoon, the netlinking, but above all, it teaches me that a properly optimized article has much more impact than 10 texts written without strategy.
Web editing and copywriting in Brussels
After these two years, othanks to this experience, I have in July 2020 the opportunity to join the team of Bluetime, a digital agency located inBrussels. Active as a web editor and SEO copywriter in this agency, I continue to train myself and update my knowledge in the field. I am thus able to produce ever more effective texts, but also to stick to your tone of voice and to the specific requirements of each client and type of production.
At the same time, I continue to work with different clients. My collaboration with Agence pour le non-Marchand allows me to sign my first mission as a copywriting and SEO consultant in Brussels. I have the opportunity to analyze the Agency's websites and share various recommendations. I'm also creating a guidelines booklet for the agency's editors. Finally, I fulfill various missions of journalism and web writing.
With Sol Agency, Maison Zayt or Twist Again Yoga Studio, I have the opportunity to explore a more creative facet of my profession. I write in order to create an identity, a universe, through missions of design-editing.
SEO COPYWRITER IN MONTREAL
Count on me for your writing and French-English translation assignments.
Momentarily settled in Canada, I practice my job as web editor and copywriter in Montreal. I write your web texts, your creative texts and your marketing content. You wish create a universe around a brand, a product ? Do you need my expertise to optimize your website ? Do not hesitate to contact me, whether you are established in Belgium or abroad. I will be happy to write for you and your project.
Are you looking for a creative copywriter?
Creative writingIt is also one of my passions ! But more than a hobby, it's a professional skill that I have at heart to cultivate. This is why I am specifically trained as creative copywriter (continuing education). Keeping this capacity for creation and knowing the different structures of narrative texts, but also being able to combine offbeat or original ideas, allows me to offer you my skills in this area.